We engage our clients’ stakeholders, from frontline employees to new customers, by providing internal & external event solutions for the complex challenges brands face every day.

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CPG & RedPeg are both members of the Nitrous Effect, a cross-agency collaboration of senior specialists that solve complex brand challenges better & faster than traditional holding company models.

Combining CPG’s three decades of corporate engagement expertise with RedPeg’s 21 years of B2C experiential prowess, we offer fully integrated event solutions for the world’s most innovative brands.
 

Top brands rely on our end-to-end event expertise to streamline & elevate their business.

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Contact us to learn how our end-to-end event solutions & the collective power of the Nitrous Effect will transform both your B2B & B2C experiences.
 
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END-TO-END MARKETING

INTERNAL & EXTERNAL EVENT SOLUTIONS

© Copyright Nitrous Effect 2017

Internal Engagement Strategies

Corporate Event Planning & Production

Immersive Digital Solutions

Live Experiences

Internal Communications

Video Production

Mobile Tours & Sampling

Experiential Marketing

Sponsorship Activation

Product & Store Launches

eSports, Gaming, Retail & Franchising

Talent Management

Social Amplification

Team Sponsorships

Strategic Brand Planning

OUR WORK

CHALLENGE

Carnival challenged RedPeg to provide a best in class experiential event to garner national attention, with a localized strategy in their key market of Chicago.

SOLUTION

In anticipation of the multi-day leadership experience, CPG developed compelling pre-communications, outlined an impactful content architecture that allowed for meaningful connection,  & designed a non-traditional event experience to foster behavior change while building trust & coordination.

Beyond the overall event & video production, CPG created experiential learning sessions that facilitate collaboration & reinforce the desire for greater teamwork across brands.

CHALLENGE

Carnival brought together their top leaders across the globe, across all 10 cruise line brands & within every level of the organization to explore better ways to collaborate & collectively impact key business objectives.

RESULTS

 Collaboration Increased Across 10 Global Brands
Alignment to Vision & Opportunity Gained

Communication Improved Throughout 120,000-Employee Organization

SOLUTION

Over 6 days, RedPeg activated the Carnival Corporation brand via a mobile tour in the city of Chicago.  A glass truck toured downtown Chicago to invite passers by & select press to come check out the experience in person. 

Carnival partnered with Sprint to drive folks in-store to experience a vacation with the new VR platform -- garnering sales for Sprint & entice people to take a vacation with Carnival.

RESULTS

15,270 In-Person Engagements

195% Increase in Sprint Store Traffic

38% Increase in Carnival Brand Perception

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CPG & RedPeg worked with Carnival Corporation to enhance its internal & external experiences for employees & customers alike. Discover what unfolded when we implemented our unique solutions.
 
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